Systems Thinking | Inclusive CX | Accelerating Startup Agility & Enterprise UX Maturity
Product design and research leader, experienced in building high-performing teams and scaling customer-centric strategy across B2B organizations.
My Work
Core Expertise:
→ Product Research & Strategy | Customer-Centric Discovery | B2B SaaS UX
→ Design Systems & Governance | Accessibility & Inclusive Design
→ DesignOps & ResearchOps | Agile & Lean UX Execution
→ Cross-Functional Team Alignment | Scalable UX for Startups and Enterprises
→ Community of Practice Building | Team Growth & Mentorship
With over 15 years of experience, I’ve led both lean startup teams and global enterprise groups, helping organizations move from complexity to clarity and scale with systems thinking, UX maturity, and operational focus.
A Glimpse Into Recent Projects
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Faster, Smarter, More Human
Built an embedded UX org to transition from a long-standing consultancy engagement and redefined how product & design worked together.
Embedded UX Rituals
↑ Increased Trust -
Simplifying UX to Drive Growth
Simplified a bloated order workflow to reduce rework, increase adoption, and drive conversion.
↑ 200% lift in conversion
↓ 70% rework -
Building a Customer-Obsessed Culture
Shifted research from a service to strategic input aligning decision-making to customer needs and outcomes.
↑ Stakeholder confidence
↑ 6 NPS
Companies I Have Worked For
About Me
I’ve worked with startups and Fortune 100s, embedded with cross-functional teams, and built UX orgs from scratch.
I specialize in the orchestration and scaling challenges that both small and large organizations face: multiple teams, complex user journeys, and products where success depends on seamless coordination across departments.
I lead with calm. I build momentum through insight. And I believe design can (and should) feel human.
I’m actively exploring head of design or fractional leadership opportunities in B2B SaaS, regenerative systems and agrihealth.