Strategic Design Leadership / Product Innovation / Systems Thinking
15+ years scaling design organizations from startup to growth stage, with expertise in B2B SaaS and mission-driven companies.
My Work
I am currently exploring how we shape and design for human-AI collaboration and how we integrate AI in the product & design process.
With over 15 years of experience, I've led both small and large design and research groups, helping organizations move from complexity to clarity and scale with systems thinking, UX maturity, and operational focus.
Core Expertise
Product Research & Strategy AI UX AI Workflow Acceleration Agentic UX B2B SaaS UX Customer-Centric Discovery Design Systems & Governance Accessibility & Inclusive Design Cross-functional Team Alignment Community of Practice Building Scalable UX for Start-ups and Enterprises Service Design
Impact by the Numbers
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15+ Years
Leading Research & Design
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7M+ Users Empowered
Across complex B2B ecosystems and consumer-facing platforms
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800% Org Growth
From seed team to 32 in under one year
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3x Faster Validation
By embedding genAI into research ops, unlocking faster learning
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30% Faster Cycles
By embedding research into agile and aligning with product strategy,
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Built trust on 30+ projects
Fast growth startups, in-house large enterprise, and consulting
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+6 NPS
By unifying fragmented experiences and increasing customer trust
A Glimpse Into Recent Projects
Faster. Smarter. More human.
Structured and embedded an UX org to transition from a consultancy engagement and redefined how product & design worked together.
Key Outcomes
↑ 25% faster iteration via design system
Embedded UX into product and engineering rituals
Improved team predictability and delivery cadence
Created trust with cross-functional leadership
What Mades this Successful
Close PDE (product, design, engineering) collaboration
Design thinking sprints
Putting the customer first via user research
Design System
Shared product team rituals and process
Building a Customer-Obsessed Culture.
Shifted research’s role and impact from a service → strategic input aligning decision-making to customer needs and outcomes.
Key Outcomes
↑ NPS improved by 6 points
→ Iteration cycles shortened through continuous discovery
→ Increased stakeholder trust in user insights
What Mades this Successful
Customer Listening & Feedback Loop
Quant and qual research insights integrated into the product squads rituals
Cross-functional alignment
Simplifying UX to Drive Growth.
Simplified and streamlined bloated order workflow to reduce rework, increase adoption, and drive conversion.
Key Outcomes
↑ 200% lift in conversion
↓ 70% rework
What Mades this Successful
Discovery sprints
Alignment on success metrics
Close design and engineering collaboration
Design and usability QA, pre-launch
Select Past Companies and Clients
I have worked with
I am a design and research leader with 15+ years shaping products that earn trust and deliver measurable impact. I’ve built 0→1 products, scaled teams from startup to enterprise, unified fragmented platforms, and influenced experiences serving over 7M users. Today, I focus on how AI is transforming product design and research, accelerating discovery, shaping new interaction models, and redefining how organizations deliver value.
I blend strategy and execution: guiding product vision, uncovering insights, and creating experiences that drive customer trust and business growth. Whether scaling design functions to embedding research into agile delivery to guiding AI-first product strategy, I bring clarity, structure, and a relentless focus on the customer.
About Me
Available for consulting and full-time opportunities. 📍 Los Angeles, CA and remote