Systems Thinking | Inclusive CX | Accelerating Startup Agility & Enterprise UX Maturity

Product design and research leader, experienced in building high-performing teams and scaling customer-centric strategy across B2B organizations.

My Work

Core Expertise:

→ Product Research & Strategy | Customer-Centric Discovery | B2B SaaS UX |

→ Design Systems & Governance | Accessibility & Inclusive Design

→ DesignOps & ResearchOps | Agile & Lean UX Execution

→ Cross-Functional Team Alignment | Scalable UX for Startups and Enterprises

→ Community of Practice Building | Team Growth & Mentorship

I’ve worked with startups and Fortune 100s, embedded with cross-functional teams, and built UX orgs from scratch. My work centers around creating clarity in complexity, aligning design to strategy, and delivering outcomes that make both businesses and customers better off.

Recent Accomplishments

  • In-House UX Transformation

    Replaced an external consultancy, built an embedded UX org, and redefined how product and design worked together.

    Embedded UX Rituals
    ↑ Increased Trust

  • Simplifying UX to Drive Growth

    Simplified a bloated order workflow to reduce rework, increase adoption, and drive conversion.


    ↑ 200% lift in conversion
    ↓ 70% rework

  • Building a Customer-Obsessed Culture

    Shifted research from a service to strategic input aligning decision-making to customer needs and outcomes.

    ↑ Stakeholder confidence
    ↑ 6 NPS

Request Portfolio

Companies I Have Worked For

About Me

With over 15 years of experience, I’ve led both lean startup teams and global enterprise groups, helping organizations move from complexity to clarity and scale with systems thinking, UX maturity, and operational focus.

I specialize in the orchestration challenges that small and large organizations face: multiple teams, complex user journeys, and products where success depends on seamless coordination across departments.


I lead with calm. I build momentum through insight. And I believe design can (and should) feel human.

I’m actively exploring head of design or fractional leadership opportunities in B2B SaaS, regenerative systems and agrihealth.