Systems Thinking | Inclusive CX | Accelerating Startup Agility & Enterprise UX Maturity

Product design and research leader, experienced in building high-performing teams and scaling customer-centric strategy across B2B organizations.

My Work

Core Expertise:

→ Product Research & Strategy | Customer-Centric Discovery | B2B SaaS UX

→ Design Systems & Governance | Accessibility & Inclusive Design

→ DesignOps & ResearchOps | Agile & Lean UX Execution

→ Cross-Functional Team Alignment | Scalable UX for Startups and Enterprises

→ Community of Practice Building | Team Growth & Mentorship

With over 15 years of experience, I’ve led both lean startup teams and global enterprise groups, helping organizations move from complexity to clarity and scale with systems thinking, UX maturity, and operational focus.

  • The way you tell your story online can make all the difference

  • Maybe you want to launch a business

  • Maybe you want to turn a hobby into something more

  • Maybe you have a creative project to share with the world

A Glimpse Into Recent Projects

  • Faster, Smarter, More Human

    Built an embedded UX org to transition from a long-standing consultancy engagement and redefined how product & design worked together.

    Embedded UX Rituals
    ↑ Increased Trust

  • Simplifying UX to Drive Growth

    Simplified a bloated order workflow to reduce rework, increase adoption, and drive conversion.


    ↑ 200% lift in conversion
    ↓ 70% rework

  • Building a Customer-Obsessed Culture

    Shifted research from a service to strategic input aligning decision-making to customer needs and outcomes.

    ↑ Stakeholder confidence
    ↑ 6 NPS

Request Portfolio

  • The way you tell your story online can make all the difference

    Quote source

  • Maybe you want to launch a business

    Quote source

  • Maybe you want to turn a hobby into something more

    Quote source

  • Maybe you have a creative project to share with the world

    Quote source

McGraw Hill Education

First American

Accenture

McGraw Hill Education First American Accenture

Dream it

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Dream it 〰️ wqeqweqe

Companies I Have Worked For

About Me

I’ve worked with startups and Fortune 100s, embedded with cross-functional teams, and built UX orgs from scratch.

I specialize in the orchestration and scaling challenges that both small and large organizations face: multiple teams, complex user journeys, and products where success depends on seamless coordination across departments.


I lead with calm. I build momentum through insight. And I believe design can (and should) feel human.

I’m actively exploring head of design or fractional leadership opportunities in B2B SaaS, regenerative systems and agrihealth.